Mint Premium Upsell

Creating copy for a marketing upsell for Mint's premium features.

WORK DONE

Marketing copy, call to actions

MAKE OF THE TEAM

Content Designer, UX Designer, Marketing, Product Manager

About Mint Premium

Mint introduced a paid premium version for customers that introduced three new features: subscription cancellation, spending projections, and growth estimator calculator. I was tasked with updating the marketing upsell.

Creation of Upsell Content

The upsell already had content written, and I was given the task of updating the copy.

Additional Call to Action Copy

The product managers asked for additional space for Call to Action Content. "Discover your money's true potential" is meant to be captivating and provide the customer with an opportunity to better understand their finances.

Purchase Screen for Lapsed Customers

I also assisted in crafting a screen for lapsed customers who are considering rejoining Mint Premium.