Mint Points System
Helping shape out the Mint Points System with the design team
WORK DONE
Microcopy, call to actions, full screen takeovers
MAKE OF THE TEAM
Content Designer, UX Designer, Marketing, Product Manager
About Mint Points
On Mint, we wanted to come up with a way to encourage customers to “practice good financial habits” by coming back to the app regularly to check on their finances. One feature we created to combat that is the new Points system. This feature was created in a way to gamify the product and provide customers with incentives to keep returning to the app.
Leaderboard
We also created a leaderboard so that customers could see how they rank among other participants.
To encourage users to interact with the leaderboard, I asked them to add their initials to "unlock their rank."
Drawer Content
The drawer content after a user decides to input their initials.
Problems
There were multiple obstacles when developing the overall design:
-
Customers didn’t understand that points would reset every month (this was to ensure that everyone had a fair chance on the leaderboard and there weren’t any users who were thousands of points ahead).
-
Customers didn’t understand the purpose of points, especially since there were no prizes or any sort of redemption involved.
Full Screen Takeovers
